I’m Ela Siromascenko, an independent bridal and eveningwear designer based in Milan, Italy, with a passion for all things vintage-looking, classy and generally nice. I am Romanian, have Ukrainian roots, and have been living in Italy since the end of 2011. I create and make each item of clothing in my atelier in Milan, while secretly hoping to take over the world with my brand
In my previous life I was a marketing specialist in a multiplex cinema chain, with a PhD in Communication. But I had never given up my dream to just create and make dresses all day long. I’d had this dream ever since, as a little girl, I had seen my Grandma’s treadle sewing machine… a magic instrument that had this power that was fascinating to me: the power to join pieces of fabric into a unique and beautiful object that someone could wear. So, since 2010, I taught myself how to sew, bought lots and lots of books, fabrics, sewing machines, mannequins, and started obsessing about selling dresses I made. Once in Milan, I took a dressmaking course that opened the road to all the endless possibilities of finally putting my ideas into practice.
I started selling my handmade creations on Etsy in 2012 when I launched my first line, Elochka. In March 2015 I launced my own independent website and e-shop, www.elasiromascenko.com, and my own name became my brand name. December 5th 2015 finally marked the opening of my atelier in Milan, at 81 Via Piero della Francesca, where I receive my clients from all over Italy and abroad, to create the wedding dresses and special occasion dresses of their dreams.
I get my inspiration mainly from the beautiful fabrics that I find while wandering the fabric stores in Milan. I am an avid fabric collector and I’m mad about beaded and sequined laces, tulle and precious silks, I just can’t get enough of them! I can spend hours looking at vintage photos and vintage fashion drawings, like the ones on old sewing patterns, and imagining how I can re-interpret the looks in a modern key.
I think of the woman who wears my designs as very delicate and feminine, a bit nostalgic for the bygone eras of glamourous Hollywood divas, of frills and laces and ruffles, but at the same time strong, confident and willing to make bold style choices, such as wearing a petticoat in the middle of the day just to have a coffee in the city.