Ela Siromascenko means vintage inspired bridal and eveningwear, with a focus on the styles of the 1950s and 1960s, and with the aim to also explore other eras in each collection. Wedding dresses are the main type of garment in her collections followed by bridesmaid dresses, prom dresses, or dresses for vintage inspired parties and events. Petticoats are another popular item, as they complement the beauty of the full skirted dresses by adding that pouf effect that is so characteristic for the 50s style. The range is completed by skirts, tops and blouses.
An Ela Siromascenko item, doesn’t necessarily have to be for a wedding or special occasion as she also enjoys creating vintage inspired casual clothing. A lightweight floral cotton dress or an ethereal tulle skirt can easily become staple pieces in any wardrobe and are perfect for a day at the office, an afternoon spent wandering the city, or a date night.
Tulle, lace, precious silks and embroideries, adorned by sequins and beads, taffetas, but also floral printed cottons are just some of the beautiful fabrics that can be found in the brand’s collections. Femininity and delicacy are the main features kept in mind when designing a new Ela Siromascenko dress, while playing with textures, volumes and skirt lengths and shapes, ruffles and flounces, asymmetries and transparency. The aim is to create pieces that revive the eras of the past, while adding modern touches and construction techniques and while at the same time avoiding the “costume” look in the final outfit.
Inspiration comes from all over the place, from old Hollywood and Italian movies, to vintage fashion illustrations and drawings like the ones on old sewing patterns, from the elegance and classiness of the Milanese woman to the fire and passion burning in the eyes of a Neapolitan girl. An Ela Siromascenko design will always incorporate that Italian touch that she constantly explores either in the fabric stores in Milan, either in her journeys throughout the country.
Ela’s muses and style icons are Grace Kelly, Audrey Hepburn and Marilyn Monroe, and above all sits the great Sophia Loren.
Favorite designers of all time include Christian Dior, Charles James and Cristobal Balenciaga, with more recent names such as John Galliano (in the Dior period), Elie Saab and Christian Siriano on the list of crushes. As for the Italian style, no-one could take the place of Dolce&Gabbana and Valentino in her heart.